Friday, September 12, 2025
Weaving Together My Life Story In A Series Of Blogs
Civil War
There are two ways the United States could fail and both are internal.
The grand experiment - America's unique attempt to establish and sustain a republic and democracy based on principles of liberty and popular sovereignty - is at critical risk of a civil war triggered by either poor vs. rich or left vs. right.The external threat isn't military-driven but sowing division through malign influence campaigns. According to the U.S. Intelligence Community and Department of Homeland Security, major threats include Russia, China, and Iran. Their tactics exploit existing societal frictions to undermine trust in institutions, amplify discord, and interfere in democratic processes.
First, growing income inequality has played a significant role in the decline and collapse of great empires throughout history by fueling political instability, fostering resentment among the poor, and creating a decadent and less resilient elite. Research comparing the Roman and Han Chinese empires, for example, found that high inequality increased the potential for political instability that ultimately contributed to their downfalls.
Almost on every measure, we are marching towards this.
Second, happening quicker than the first, is the increasing division between the left and the right on the political spectrum. By nature, humans are tribal and are wired for survival with the need for packs or teams. The "us vs. them" is evolutionary and deeply rooted in our psychology.
Overriding these divisions over the first 200 years in the U.S. has been bipartisan leadership driving a deep sense of patriotism for the country over anything else. Whether it was the World Wars or yesterday's 24th anniversary of 9/11, a large and diverse collection of different states, races, and religions stayed true to this overriding pride and protection of the whole.
I created the visual below to help me think about this moment in history.
America has always had that "80% in the middle" of the bell curve - the neighbors, family, friends, and industry colleagues that wanted a better country but had different (but civil) opinions on how to achieve. It was ok to be a socially-minded conservative or a fiscally-minded liberal. It was ok to independently choose a side on over 100 of the most pressing issues of the day and not have those defined for us based on the team we chose.
Interestingly enough, large institutions such as government, courts, religion, and traditional media reinforced (and protected) the bell curve.
Sowing division and lowering trust in these institutions combined with the rise of the internet (1995) and social media (2006) has set us on a course to civil war. The world has never had millions of communication channels amplifying voices from every part of society.
The emergency issue is that to cut through this noise and clutter, algorithms have amplified the most extreme voices (on both sides) and commercialized them. American society is pretty numb to the barrage of information hitting us everyday and only engages when something is extreme enough to warrant a response. Reasonable discord in the middle (the 80%) is invisible.
We all recognize and can rank people around us (and ourselves) into each slice of this bell curve.
What do we do?
First, we need to protect each other and report anyone that falls (or is at risk of falling) off either edge of the curve.
Second, we need to recognize that we are ALL being manipulated. The media around us is driven off of clicks and engagement - it is sending them towards the edges to get noticed and compensated.
Tribal nature is pulling us with them.
Third, understand that we are making the job of people trying to end this empire easy. Sowing division is easy when something extreme gets painted as "them".
This week is a perfect example with the assassination of Charlie Kirk. Millions of communication channels quickly became a cesspool of division and hate. Hundreds of my connections (on both sides and in different slices) have used the word "they or them" in their outrage.
These aren't woke pronouns - it is the seed of civil war.
Fourth, we need to obviously find common ground. This is where the 80% of the bell curve can disagree, knowing that the source of that friction is for a better country. Where we can identify and act (together) on the growing fringes and protect each other at the outer edge.
This is the tragic irony of what happened this week. Charlie is someone who successfully triggered some of these "extreme" algorithms (regardless of whether that was in or out of context, the result was the same) but believed in civil public discourse and wasn't afraid to engage and debate.
Many were quick to assign motive and blame before the shooter was even in custody because it had to be "them". Others were quick to support the horrific narrative that somehow he deserved to be killed.
We never got to see what the middle of America thought as we were invisible.
Wednesday, February 15, 2023
The Butterfly Effect – My Life Story
This small flap of butterfly wings created a future I couldn't imagine...
1987 - Five years later, a hit movie called Top Gun changes everything
I did the research (this was before the internet remember!) and figured out that the bike would cost $4,000. That finance program I built years back detailed for me exactly how to make it happen.
That frugal 6 months, combined with achieving a clear goal had a huge impact on my life from that day forward. Cutting out alcohol, smoking, drugs (or anything else frivolous) allowed me to get that motorcycle, build an executive home at 22 years old and get a new cherry red Mercedes a few years later.
That is the reason I don't drink alcohol today - plain and simple.
1994 – IBM Intern and resident Futurist
Two stories stick out in those early days.
I walked in my first day expecting to work on spreadsheets tracking call center rep performance – it was January and IBM had just sold a boat load of Aptiva home computers. Canadian customers bought NHL Hockey ’94 in large numbers as well. Problem was, after spending over $3,000 and having the family open up the computer on Christmas morning – the game wouldn’t run! After waiting on hold for over 60 minutes the customers were livid! The stress was felt in the office and instead of working on spreadsheets, I picked up the phone. I took over 50 calls that day and everyday after. My boss met me for the first time a week later and was shocked - and pleasantly surprised - that I was the top rep in productivity as measured on the spreadsheet I didn’t work on.
Even in the first few weeks of that internship I could see myself contributing more. IBM at the time was a technology juggernaut employing over 10% of all world PHD grads in math, computers and science. They had just proven that Teleportation (Star Trek style) was possible, were building the computer called Deep Blue that would be the first to beat a grandmaster at Chess (Gary Kasparov never got over it) and evolve into Jeapardy champion Watson, and were demo’ing a new personal area network that used the bodies natural electricity and could transfer data by just shaking someone’s hand.
Problem was, there were no evangelists that could talk to business audiences, students and go on TV. I jumped on the opportunity and became the resident IBM futurist. According to the World Future Society, I was the only one they knew of that had lifestreamed my life from the beginning – using that financial tracking software, combined with the fact that I was scanning all my documents and storing all of my pictures in digital format.
Every day of my life was documented; financially, documents and pictures – and it still is today!
1996 – The Winnipeg Place Mat
Knowing I wasn’t the most extroverted relationship salesperson, I went the transactional route. I spent hours in the library and on the road documenting EVERY customer in the region. It became a massive color-coded spreadsheet called the Manitoba Unfortunate 500. I even took my family on a trip driving thousands of miles through the Northern townships and peeking inside each window on main street to see what kind of computers they used. The spreadsheet grew to dozens of columns with absolutely every piece of competitive and contact info I could get my hands on.
I would print the spreadsheet on a large sheet of paper and then laminate it – becoming affectionately known as the “place mat”.
This place mat drove my activity every day and a few years later I was recognized for having the largest IBM market share of any Territory in the world – almost 7 out of 10 computers bought in Manitoba in 1998 were IBM!
2000 – The Knowledge Worker Index
After looking at thousands of our current customers, I built an algorithm that predicted how many knowledge workers (and thus computers) every company in Canada would buy in a given year. This predictive model was picked up by other divisions and the same methodology was being used to predict server, software and services sales.
2007 – The Channel Dashboard
Instead of being data jockeys for partners, the channel reps could now have all information on one screen and start spending their time driving more strategic discussions with partners.
2009 – Moving to the United States and channeling Paul Revere
In the Tipping Point, Malcom Gladwell illustrates the story with Paul Revere and the Midnight Ride. Revere was possibly the best connected person in Boston on April 18, 1775. When he was alerted to the impending British attack on the armory at Concord, he successfully alerted and armed much of the Boston countryside. I used the exact same approach for finding connectors, gaining endorsements, and taking the IT Industry in the US by storm.
This is a longer story and maybe one of the most interesting times of my professional life. I go into more detail here:
http://jaymcbain.blogspot.com/2015/08/everything-i-know-about-partner-channel.html
2010 – Market like Dandelions
After traveling for 6 months straight on the Paul Revere journey, I needed to make an impact on the 30 or so communities that I became a part of. The problem was that communication preferences were changing with social media and almost 30 newer marketing vehicles. The simple math was 30 x 30 = 900 new touch points and the plan was to cover them all!
This is also a story that has it’s own blog here:
http://jaymcbain.blogspot.com/2010/05/dandelions-and-blowfishthe-future-of.html
2011 – Give up corporate life, become an Entrepreneur!
Bob was just transitioning his fourth company Autotask and I decided to jump on the chance to build ChannelEyes with him and two other great co-founders, Dave Geoghegan and Shari Godgart. The first couple of years were a blast – building the first social, mobile and big data solutions for vendors to better communicate, enable and drive sales with partners.
2015 – Become a CEO – fulfill a life dream
As we entered 2015, ChannelEyes was transitioning into a larger company. Having successfully raised millions in venture capital investment, ChannelEyes is now readying its breakthrough product called OPTYX – the first sales workflow product on the planet made for indirect sellers.
Life hasn’t been without its disappointments. At one point I thought I could play in the NHL until I was cut in 1989. I went through a painful divorce in 2001. I thought I would be a lifer at IBM until Lenovo came along and moved my cheese in 2005.
I do know this. Getting cut at hockey refocused my efforts and led me straight into college. Getting divorced taught me life lessons that I apply to my wonderful marriage with the love of my life Michelle and 4 wonderful daughters (Danica – 1997, Mila – 1999, Brooklyn – 2014, and Cali - 2015). Leaving IBM/Lenovo put me in a wonderful position to create something meaningful.
For a moment, I wish I could flip parallel universes to see what my life would be like – although I would make 100% sure I could get back to this one because it is truly blessed.
I wouldn’t change a thing...the butterflies have led me to the right place.
Read more about my life story here:
Thursday, May 6, 2021
My Covid-Inspired Cycling Journey Across North America
When the Covid-19 pandemic first took hold in March 2020 we responded quickly as a family - including strict stay at home orders and no outside contact until we could get a handle on the risks.
The first major impact for me was losing my hockey game(s) each week. Sunday morning hockey and Tuesday night beer league games were put on indefinite hold. More about my 45-year hockey story here.
The question now turned to exercise. Those who know me well will attest to the fact that I have a serious sweet tooth and extended time without elevated heart rate was going to pack on the pounds. Running was quickly ruled out because, as a sprinter, I don't think my body is equipped to run past 200 meters.
My attention now turned to the garage where I had a couple of 20 year old bikes sitting there - a Kona mountain bike and an aluminum Trek 100 road bike. I remembered back to some epic rides growing up including:
- 1986 - Braeside (Southwest Calgary, Alberta) to Okotoks on my BMX bike (~70km)
- 1987 - Braeside to Hawkwood (Northwest Calgary) on my BMX bike (~60km)
- 2005 - Markham (North of Toronto, Ontario) to Barrie on Trek (~172km!)
- 2013 - Wynantskill (East of Albany, NY) to Saratoga Lake on Trek (~70 miles)
UPDATE:
My Life Story - Have you ever thought about the impact of big decisions that you made in your life? How about the small ones or the ones made for you? How would have your life turned out if things went the other way?
Sunday, May 31, 2020
My Love Story
Shortly after we started dating I through Michelle a huge curveball that I was moving to New York to pursue a new business. I ended up convincing (tricking) her to move with me to Albany, New York. :-)
In November, we learned the gender of Brooklyn at the same time all of you did - on a live action reveal video!
And then the big moment!
We went to a boat show 60 miles away on March 29, 2014, had our final doctor's appointment on Monday, March 31st, then off to a late IMAX movie (Noah) that night.Michelle started going into labor during the movie and we came home (after finishing the movie of course), got packed up and headed over to Albany Medical Center by 4am on April 1st (4114)
After taking a dip in the whirlpool around 5:30am, Michelle went into active labor and it was game on! 12 hours later, Brooklyn made her way into the world!
After Daddy cut the cord, she was weighed in and spent some wonderful time on Mommy.
What a wonderful feeling! I will let Brooklyn get the last word:
Our little angel, Brooklyn Marie McBain, made her way into the world on April 1, 2014 at 5:35pm. She weighed 7 pounds and 11 ounces and was 19.5 inches long. She was born at Albany Medical Center in New York.
All of us are in so much love with Brooklyn - she is so beautiful.
All of us were in so much love with Cali - she is so beautiful.
And now our family was complete with our four beautiful daughters, Danica, Mila, Brooklyn and Cali. Check out these baby pictures:
Tuesday, August 21, 2018
My Crazy MBA Story…
As a mentor earlier in my career, I would often tell younger people to not take an MBA too close to their undergraduate degree as it tends to get overlooked by recruiters and hiring managers if there isn’t enough work experience in-between. My own personal life plan had me returning to school at some point, but as with so many people, life got in the way.
I looked for a recognized, accredited, and affordable online program that I could do while working at Forrester (and that they would pay for). For almost 25 years, I have been in channel-related jobs which is basically representing over 600,000 entrepreneurs and family-run businesses around the world. LSU – Louisiana State University – had the perfect program for me, an MBA in Entrepreneurship and Family Enterprise. The program could be completed in as little as 10 months and cost a grand total (including books and all other costs) of $12,473.90.
I had a couple of hiccups getting started convincing them that Canada was not a third-world country and my undergraduate degree from the University of Lethbridge should be accepted on par with a U.S. degree. Once the dean accepted my story, I was off to the races. Online classes would commence on October 23, 2017 and end on August 18, 2018 – a few days shy of ten months.
Then the fun really began!
1. Nov 11, 2017 - Embarked on a 10 day cruise through South America and Panama Canal 2 weeks into first semester. The Wi-Fi on cruise ships is spotty at best and the cost ran into hundreds of dollars as I was on video calls with my class teams (who would later rate my participation as part of the final grade!).
2. Dec 10, 2017 - Moved the family from New York to Florida. Michelle had a great opportunity to join the team at Office Depot in Boca Raton and we set sail for warmer climates!
3. Mar 18, 2018 – Completed my first Forrester Wave on TCMA, the most intensive product that the company offers, taking over 100 hours of research and interviews. This is while traveling heavily through the channel industry busy period and keynoting in front of large audiences once per week on average.
4. Mar 20, 2018 – Became Vice-Chair of Emerging Technology community at CompTIA – the world’s largest IT Association, involving multiple calls per month and travel to Chicago in March and Washington DC in August.
5. May 3, 2018 – Closed on new house in Boynton Beach after living in tiny corporate temporary housing for almost 5 months with Michelle, Danica, Brooklyn, Cali, and either my mom and sister as well as Michelle’s mom giving a much needed helping hand.
6. Aug 6, 2018 – Michelle had open heart surgery in New York City to repair a condition she has had since birth. We spent two and a half weeks at different apartments and hotels with the kids and Michelle’s mom Mary Anne while she recovered. I ended up finishing my last semester finals using spotty internet and not sure where I was going to be from one minute to the next! (I finished my Econ 705 final at the hospital while waiting to hear from the surgeon on how it went).
So, if you are sitting back thinking that the time isn’t right for an MBA…when would be better? With my wife and two older children, Danica and Mila, all in college together, it was a family bonding exercise talking about our school adventures.
With two young ones in diapers, moving across the country, a very time and travel intensive job, holidays, and a serious medical issue, never did I feel that the doubling of classes was too much. There were times that I had to reach deep into the night to finish everything – but it was never overwhelming.
And now, much like pulling off a band-aid, the MBA is done! I have completed the course requirements and can walk across the stage as a newly-minted MBA. The course work has proven to be immediately valuable to my job and a major personal bucket list item has been checked off the list.
Monday, June 5, 2017
Jay McBain Joins Forrester Research As A Principal Analyst - Global Channels
June 5, 2017
I am very excited to be joining the amazing team at Forrester today as Principal Analyst - Global Channels. Most of my 23 year career has been inside the channel, gaining experience from Fortune 500 companies such as IBM and Lenovo, midmarket companies such as Autotask, and a 5 year startup journey with ChannelEyes.
This blog has been home to over 100 different articles about the channel (among other things). I am fascinated with how partners, vendors and distributors have navigated the changes in technology, business models, and most recently, the customer buying journey over the past 35 years. With over 160,000 views, there are many others that share my passion!
Forrester is an idea company, where smart, motivated, curious people bring a diversity of opinions and the courage of their convictions to collaborate on ideas that change the course of business. Most of all, bring a point of view. I’ll get to work with innovative clients at emerging and established brands around the world; these are the business and technology leaders who I can inspire and who will inspire me. The Forrester experience is built on a singular, powerful purpose: to challenge thinking and lead change.
Forrester Research (Nasdaq: FORR) is one of the most influential global research and advisory firms in the world. They work with business and technology leaders to develop customer-obsessed strategies that drive growth. Forrester’s unique insights are grounded in annual surveys of more than 500,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients. Through proprietary research, data, custom consulting, exclusive executive peer groups, and events, the Forrester experience is about a singular and powerful purpose: to challenge the thinking of their clients to help them lead change in their organizations.
Thursday, March 23, 2017
Celebrating US Citizenship at CompTIA AMM 2017
Thank you Annette Taber and the entire team at CompTIA - The Computing Technology Industry Association for celebrating my U.S. Citizenship this week at the Swissôtel in Chicago.
Thursday, January 12, 2017
My Hockey Story - a Lifelong Passion
As long as I can remember, I have been playing hockey. Over four decades and thousands of games later, I still lace them up a couple times a week, year-round.
I joke with my American friends that it is, by law, that all Canadian children must play hockey. The reality is a bit different. A few years ago, soccer overtook hockey in Canada for those aged 3-17 and youth hockey is losing thousands of players each year.
The reasons for these changes can be attributed to demographic shifts, immigration patterns, cost of equipment and ice-time, right down to the increased dangers of injury of young players. The most recent World Cup of Football (Soccer) achieved similar TV ratings as the Stanley Cup, with 82% of the population watched a part of the coverage.
Some other random facts...
- Last week the Canadian Men's World Junior team lost in a shootout nail-biter with the USA.
- Last years Stanley Cup playoffs did not have any Canadian teams participating.
- The percentage of Canadian born players in the NHL has steadily declined, most recently to less than half of all players:
An interesting side effect as the professional game has become faster and more skilled, an increased number of Junior eligible players in Canada are electing to wait and play US College hockey (NCAA) instead.
I am not suggesting that hockey will lose its place in Canadian religious lore anytime soon, but perhaps in a generation it will be competing for mindshare.
For me, hockey was a way of life growing up. Another popular story I tell is living in Edmonton and Calgary was a blessing for watching NHL hockey. Either the Oilers or Flames were in the Stanley Cup Final EVERY year from the age of 10 to 17! (Not to mention winning 6 out of those 8 Cup chances)
The memories of such greats as Wayne Gretzky, Mark Messier, Paul Coffey, Lanny McDonald and many others would shape the way I looked at the game.
My Personal Story
Special thanks to my mom, Gloria, for organizing these pictures into a scrapbook that I cherish.
My first ever memory (probably 3 or 4 years old) of lacing up the skates was on an outdoor rink in St. Albert, Alberta, Canada. Even though the temperatures were frigid, playing would make me sweat and heat up. I would therefore pick up some speed and do a Superman dive face-first along the ice. The cage on the front of the helmet would grind the ice and throw cold chips into my face. It would feel like heaven!
Here is a shot of the Flagstone Park rink in a bit warmer of temperatures:
Organized hockey began at 6 years old with the:
1978-79 St. Albert Warriors
1982-83 Braeside Hawks (Tiny Mite "BB" - Calgary)
Moving to Calgary in early 1982 was a turning point where hockey became a more serious endeavor. As the story goes, legendary coach Fred Wynne heard that I had just won a major track meet for Braeside Elementary school and he said if I can skate as fast as I could run, I would be all set.