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Friday, June 5, 2020

Channel Content Exclusively On Forrester Blog




Before I joined Forrester I wrote about channels, partnerships, alliances, and ecosystems here. Now, that content is over on my Forrester blog.

All of my personal stories about family, travel, boats, cars, hockey, music, school, and other fun stuff are still here!

On the channel side, here are my 13 most read blogs:

1. What I See Coming For The Channel In 2020

2. Channel Software Tech Stack (2019) — INFOGRAPHIC

3. Channel Marketers Need To Become Community Marketers — Here’s How

4. Partner Relationship Management (PRM) Comes Of Age

5. Through-Channel Marketing Represents The Third Stage For Sales And Marketing Leaders

6. Channel Data Is A Competitive Differentiator

7. Measure What Matters: Unlocking The Power Of Partner Ecosystems Demands Powerful Measurement

8. Time To Rethink Channel Incentives And Program Management (CIPM)?

9. Channel Automation Becomes Table Stakes For Partnership Success

10. Can You Deliver A Great Partner Experience Without Great Onboarding?

11. The 64 Best Channel Podcasts Of 2019

12. Do Channel Vendors Need Public Relations Anymore?

13. Quantifying COVID-19 For The Tech Channel — May 8 Update
Posted by Jay McBain
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Jay McBain
Jay McBain is one of the most visible and respected thought leaders in the global channel. Named to the Top 40 Under Forty by the Business Review as well as numerous channel magazines top influencer lists, he is often sought out for industry guidance and future trends. He has spent his 26-year career in various executive channel sales, marketing, and strategy roles within IBM, Lenovo, and ChannelEyes. Jay is the principal analyst for global channels, partnerships, and alliances at Forrester - one of the most influential global research and advisory firms in the world.
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