Monday, June 5, 2017

Jay McBain Joins Forrester Research As A Principal Analyst - Global Channels

June 5, 2017

I am very excited to be joining the amazing team at Forrester today as Principal Analyst - Global Channels.  Most of my 23 year career has been inside the channel, gaining experience from Fortune 500 companies such as IBM and Lenovo, midmarket companies such as Autotask, and a 5 year startup journey with ChannelEyes.

This blog has been home to over 100 different articles about the channel (among other things). I am fascinated with how partners, vendors and distributors have navigated the changes in technology, business models, and most recently, the customer buying journey over the past 35 years. With over 160,000 views, there are many others that share my passion!

Forrester is an idea company, where smart, motivated, curious people bring a diversity of opinions and the courage of their convictions to collaborate on ideas that change the course of business. Most of all, bring a point of view. I’ll get to work with innovative clients at emerging and established brands around the world; these are the business and technology leaders who I can inspire and who will inspire me. The Forrester experience is built on a singular, powerful purpose: to challenge thinking and lead change.

Forrester Research (Nasdaq: FORR) is one of the most influential global research and advisory firms in the world. They work with business and technology leaders to develop customer-obsessed strategies that drive growth. Forrester’s unique insights are grounded in annual surveys of more than 500,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients. Through proprietary research, data, custom consulting, exclusive executive peer groups, and events, the Forrester experience is about a singular and powerful purpose: to challenge the thinking of their clients to help them lead change in their organizations.

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