Thursday, January 28, 2016

ChannelEyes Launches OPTYX on Salesforce AppExchange, the World's Leading Enterprise Apps Marketplace

Industry’s first sales workflow tool designed for Indirect Channel Account Managers to close more sales, build partner loyalty and drive channel programs.

TROY, NY — January 27, 2016 — ChannelEyes, the leading cloud-based channel sales acceleration and partner enablement company announced today the launch of OPTYX on the Salesforce AppExchange – the leading enterprise app marketplace.

OPTYX is a predictive alerting, scoring and prioritization solution that helps channel organizations accelerate indirect sales by optimizing partner interactions based on data science. Designed as a workflow tool that runs seamlessly with Salesforce and other CRM systems, it automatically and intelligently processes internal and external data signals to help channel sales account managers work smarter, close more deals faster and continuously grow revenue.

OPTYX will deliver a 20 percent increase in rep productivity over managing with spreadsheets and stale reports which is the norm today.

The solution is a first-of-its-kind, self-learning predictive analytics engine that processes massive and complex data sets to create simple alerts and notifications that drive channel partner and alliance sales. OPTYX was developed by a team of top data scientists processing transactional, behavioral and big data sets from hundreds of data signals across dozens of sources.

OPTYX for Salesforce Key Features:

  • Alerts and notifications generated from transactional, behavioral and big data sources
  • Prioritized action center, driving next best actions for the channel sales rep
  • Channel health score – easily understand partner trending and insights
  • Partner interaction panel with an agenda of suggested topics, prioritized by importance
  • Social climate and sentiment – understand the current universe of partner social feedback

“We are very excited to launch OPTYX on the Salesforce AppExchange,” said Laura Rotter, Director of Product Management at ChannelEyes. “It is the first sales workflow tool purposely designed for channel account managers - replacing stale reports, spreadsheets and antiquated indirect sales processes.”

It brings together the most important information about an indirect partner sales channel, and then uses data science to produce partner insights and visibility a channel seller can act on. OPTYX makes it possible to engage with channel partners and alliances in more productive and meaningful ways.

Internal and external data signals are leveraged to generate alerts and notifications; then OPTYX calculates and prioritizes the optimal order and assigns the workflow. The channel account manager takes action on the prioritized list and is assisted with detailed call agendas and partner report cards.

“OPTYX is modern way to execute the indirect sales process,” said Rotter. “The predictive algorithms and environmental analysis provide channel teams with the definitive knowledge on how to best contact their best partner opportunities. Channel account managers gain one day a week of productivity by not having to chase data for management and partner reporting.”

OPTYX is now available globally for vendors, manufacturers, OEMs and Distributors in all industries.

About Salesforce AppExchange

Salesforce AppExchange is the world’s leading enterprise apps marketplace that empowers companies to sell, service, market and engage for the Internet of Customers. With more than 2,700 partner apps and more than 2.9 million customer installs, it is the most comprehensive source of social, mobile and connected cloud apps for business.

Salesforce, Salesforce1, AppExchange and others are among the trademarks of, inc.

About ChannelEyes Corporation

Founded in 2011, ChannelEyes is a global software company that is reinventing how vendors drive channel partner sales and loyalty. The SaaS platform includes ChannelCandy, the world’s largest mobile-first product for partners, as well as OPTYX, the first indirect sales workflow product to help sellers with predictive analytics and leverage big data science to drive more sales.

ChannelEyes has received numerous accolades for its technology including being named a Cool Vendor by Gartner and one of the fastest growing companies in New York’s Capital Region by the Business Review. Learn more at:

Additional Resources:

Learn from OPTYX Website:

Follow ChannelEyes on Twitter:

Like ChannelEyes on Facebook:

Connect with ChannelEyes on LinkedIn:

Watch OPTYX videos at:

Media Contact:

Jay McBain
(518) 417-4859