Monday, June 6, 2016

Excited to be the opening keynote at Channel Visionaries 2016

Excited to be the opening keynote for the Channel Visionaries event in Santa Clara on June 2, 2016.  

http://www.channelvisionaries.com/channel-chief-series/day-1-agenda/

 

Channel Visionaries is the fasting growing community of senior technology channel executives looking to network at a dotted line and share best practices. Our community members gain a competitive advantage by collectively revolutionizing their channel ecosystems in order to adapt to a new era of radical channel transformation. 

In today’s business environment, companies are more dependent than ever on partners as their extended sales and support teams. Winning with partners is key to winning with customers, and this raises the stakes for effective channel management.

Join us at our world class series of content driven conferences spanning the globe from the Silicon Valley to Singapore. Leverage our online community portal between events to keep the conversation and collaboration flowing. If you're a channel leader, Channel Visionaries will give you the tools you need to elevate your personal brand and to keep on top of the latest industry trends so that you can be much more effective as a channel leader.


Channel Chief Conference Series


JUNE 2ND & 3RD, 2016
SANTA CLARA MARRIOTT, CA


In today’s business environment, companies are more dependent than ever on partners as their extended sales and support teams. Winning with partners is key to winning with customers, and this raises the stakes for effective channel management. Building and managing a channel ecosystem is critical to improving your company’s efficiency and effectiveness. At this conference, we’ll explore the latest strategies to consider for achieving amazing results in revenue acceleration and maximizing partner performance. It’s not enough to seek operational excellence from your partner efforts. You must seek a competitive advantage. Sadly, many companies are failing to achieve this type of success. By some estimates, as many as 70% of alliances fall short of expectations for both the channel partners and for the companies selling through those channels. But, how can you tell if you are one of these companies? Here are some of the telltale signs that a company’s channel management is under-performing:
  • Poor alignment between how sales, product teams and the partner program define “best” partners
  • Weak performance by significant numbers of top-tier partner
  • Unclear ROI due to a lack of understanding of how partners deliver value
  • Unsuccessful attempts to drive new partner behavior through existing partner relationships
  • Passive execution that reacts to rather than fuels business outcomes
Often, the root cause of a company’s channel management problems is not its people or its positioning, but its approach. Your channel investments should focus on how you will win with partners in a competitive context.
Our agenda has a mix of current Channel Chiefs passionate about channel transformation and leaders of world class suppliers to the channel industry that consistently help channel organizations gain a competitive advantage in the Technology industry
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